Feb 23, 2021
Are you struggling to attract the right clients to your company? Marketing plays a huge role in addressing this dilemma as you can’t just hope for the best that they will someday notice you and the services you offer. When you’re doing marketing right, your message will be more intentional and laser-focused, resulting in a significant shift, client and profit-wise.
In this week’s Construction Genius podcast episode, I share tried and true ways to attract your ideal clients to your construction companies. I discuss the marketing funnel and the four parts of the funnel’s top part that you need to focus on. I also give away three reasons why construction companies fail to maximize profits and what you can do to address those problems.
Tune in to this episode!
Discussion Points:
0:00 Introduction
1:29 Many construction companies struggle with marketing
2:57 Four parts of the top of the funnel
3:54 Hope is not a strategy
4:27 What is the purpose of a business?
4:52 Reasons construction companies fail to maximize profits
5:16 The right job, right client, right location = success
6:09 The market analysis tool
8:42 The wrong way to do marketing
9:13 The right way to do marketing
9:33 Marlboro’s marketing story
12:38 Successful marketers begin with the client
13:16 Understand why clients purchase your construction services
14:26 The avatar marketing method
15:24 Understanding client’s emotions to craft a marketing campaign
16:50 Questions to ask
20:23 Crafting a targeted marketing message
29:14 Seven aspects of marketing
30:39 Marketing does not have to be a mystery
Resources:
- Construction Niche Analysis: https://www.constructiongenius.com/niche
- The Brain Audit: Sean DSouza
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to the Construction Genius: A Leadership Master-Class Podcast on Apple Podcasts, Spotify, and Stitcher.
Thank you for tuning in!