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Construction Genius

Dec 8, 2020

Marketing is how you get your ideal client to know you, like you, and trust you enough to do business with you. 

In today’s episode, I welcome Allan Dib, an established marketer and entrepreneur with over twenty years of experience in the field. His marketing expertise has helped many companies build better marketing plans. He and I discuss the importance of knowing what your clients need, how understanding the “client journey” is vital to shaping your marketing message, why branding and design isn’t necessary to successful marketing, and much much more. 

Listen to this episode and learn essential tips to strengthen your marketing strategy and attract your ideal clients. 

What’s Discussed in This Episode:

  1.  What is marketing [02:00]
    • Defining the ideal client [02:26]
  2.  The principle of unequal dollar [04:30]
    • General messages vs specific messages [06:36]
    • Addressing what the client is looking for [07:15]
  3.  Turning information into a message which attracts the right customers [06:14]
    • Role of testing and effective marketing [08:50]
  4. How to emphasize the message to the target audience [08:09]
  5. Distinguishing marketing from sales [10:41]
    • Results-oriented content marketing [13:16]
    • Thinking ahead and looking at touch points [13:57]
  6. How marketing works in the construction industry [12:39]
  7. Biggest mistake people make with their marketing strategy [16:14]
    • Focus on a specialization [17:49]
    • Become an educator and take on the leadership role [18:20]
    • Engaging in content creation [18:55]
  8. How to stand out from the crowd [17:35]
    • Setting metrics to measure growth or productivity [21:07]
  9. Hiring a marketing coordinator [19:40]
  10. Action plans to kickstart your marketing [22:56]

About the Guest:

Allan Dib is an outstanding entrepreneur and marketer who specializes in providing marketing advice, strategies, and options for different businesses. Over the years, he has helped more than 250,000 businesses find the perfect marketing solution and plan suitable for their company. He has experience in email marketing, team building, and business consulting—all of which make him an excellent person to ask marketing questions to. 


Books mentioned in this episode:

Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to the Construction Genius: A Leadership Master-Class Podcast on Apple Podcasts, Spotify, and Stitcher.

Thank you for tuning in!