Jun 29, 2021
Construction is a competitive and crowded industry. Setting yourself apart from the competition in the minds of potential and existing clients is a challenge. What should you focus on to stand out from the crowd and attract your ideal clients?
In this week’s podcast episode, my guest Peep Laja shares the best way to market your company and stand out from the competition. He has deep marketing experience, so he understands what it takes to be different and to attract your ideal clients.
If you’re a construction company owner that is struggling with differentiating your company from the competition, you’ll find this discussion insightful. So tune in to this episode today!
Discussion Points:
0:00 Introduction
2:22
Biggest mistake companies make when
marketing in a crowded field
5:07
Why do companies struggle with
setting themselves apart
5:53
Two obvious ways to differentiate
your company from the rest
7:07
What does a brand
mean?
9:55 How to know if somebody already owns a message
in the market’s mind
11:24
How to actively cultivate brand
perception
14:37 Table
stakes
15:37 Storytelling and
brand
17:33 What people are missing with
marketing
19:54 Taking aspects of the table stakes and bring
aspects out to set oneself
apart
22:42 Who should be driving the differentiation
effort in an organization?
23:52
Pick one thing that differentiates
you
25:19 How long should a company be committed to a
single marketing message?
26:06
Get clear on your
identity
26:39 What to ask to get clarity on your
uniqueness
29:00 Start communicating the idea
externally
29:30 Attract and repel
About the Guest:
Peep Laja is a former champion of experimentation and optimization turned business builder. He now grows a portfolio of companies and is the founder of CXL, Speero, and Wynter.
Resources:
- Do Your Project Executives Need to Become Better Leaders? Book a 10-minute call with Eric Anderton https://10minutes.youcanbook.me/
- Visit Peep Laja’s website https://peeplaja.com/
- Check out Peep Laja’s company websites:
-
- CXL https://cxl.com/
- Speero by CXL https://speero.com/
- Wynter https://wynter.com/
- Follow Peep on his social media channels
-
- Twitter https://twitter.com/peeplaja
- Linkedin https://linkedin.com/in/peeplaja/
Restaurants mentioned in this episode:
- Odd Duck https://oddduckaustin.com/
- Torchy’s Tacos https://torchystacos.com/
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to the Construction Genius: A Leadership Master-Class Podcast on Apple Podcasts, Spotify, and Stitcher.
Thank you for tuning in!