Jun 29, 2021
Construction is a competitive and crowded industry. Setting yourself apart from the competition in the minds of potential and existing clients is a challenge. What should you focus on to stand out from the crowd and attract your ideal clients?
In this week’s podcast episode, my guest Peep Laja shares the best way to market your company and stand out from the competition. He has deep marketing experience, so he understands what it takes to be different and to attract your ideal clients.
If you’re a construction company owner that is struggling with differentiating your company from the competition, you’ll find this discussion insightful. So tune in to this episode today!
2:22 Biggest mistake companies make when marketing in a crowded field
5:07 Why do companies struggle with setting themselves apart
5:53 Two obvious ways to differentiate your company from the rest
7:07 What does a brand mean?
9:55 How to know if somebody already owns a message in the market’s mind
11:24 How to actively cultivate brand perception
14:37 Table stakes
15:37 Storytelling and brand
17:33 What people are missing with marketing
19:54 Taking aspects of the table stakes and bring aspects out to set oneself apart
22:42 Who should be driving the differentiation effort in an organization?
23:52 Pick one thing that differentiates you
25:19 How long should a company be committed to a single marketing message?
26:06 Get clear on your identity
26:39 What to ask to get clarity on your uniqueness
29:00 Start communicating the idea externally
29:30 Attract and repel
Peep Laja is a former champion of experimentation and optimization turned business builder. He now grows a portfolio of companies and is the founder of CXL, Speero, and Wynter.
Restaurants mentioned in this episode:
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to the Construction Genius: A Leadership Master-Class Podcast on Apple Podcasts, Spotify, and Stitcher.
Thank you for tuning in!